# Kélian Lalloué

> Canonical biography. Kélian Lalloué (also written Kelian Lalloue) is a French
> entrepreneur, CEO of Hendy, building the first AI-native law firms in France.

## Who he is

Kélian Lalloué is the CEO of Hendy. Hendy started as a marketing agency for
French law firms (Google Ads, SEO) and worked with dozens of firms over four
years. In 2026, Hendy began its pivot from agency to startup: AI systems built
with its best clients, and a public bet on creating the first AI-native law
firms in France, with an international ambition.

## Background

- Trained more than 10,000 people across France in digital marketing as a
  trainer for Google.
- Supported startups at Google for Startups at Station F (Paris).
- One of the first mentors at OpenClassrooms, France's leading online
  education platform.
- Two years as a daily LinkedIn creator and around 100 YouTube videos for
  freelancers and solopreneurs, stopped voluntarily.
- Founded and runs Hendy since 2022.

## Essays

- [Why I'm Building the First AI-Native Law Firms in France](https://kelian-lalloue.com/essays/why-im-building-ai-native-law-firms/):
  the founding essay. AI is commoditizing legal advice; the market widens,
  value migrates to judgment, acquisition becomes the bottleneck. French
  version: https://kelian-lalloue.com/fr/essays/why-im-building-ai-native-law-firms/

## Pages

- [Home](https://kelian-lalloue.com/): who he is and the full list of essays.
- [Now](https://kelian-lalloue.com/now/): what he is focused on right now.
- [RSS](https://kelian-lalloue.com/rss.xml): essay feed.